You keep seeing dancers post professional-looking photos in trendy outfits with hashtags like #BrandAmbassadorSearch, and you’re wondering… what is all this about?!
Well, let’s break it down.
Many dancewear brands—especially those popular on Instagram—run ambassador programs or model searches to feature real dancers in their marketing. These dancers act as brand reps, getting perks like free or discounted dancewear, social media features, affiliate codes, or even photoshoot opportunities.
If your dancer dreams of modeling or getting noticed by their favorite brands, you’re in the right place.
A dancewear brand ambassador is a dancer chosen to represent a brand by wearing and promoting its products, often on social media. These dancers become a part of the brand family, helping show off the gear in action and often inspiring others to shop.
Brand ambassadors are often selected for more than just their technique—they’re chosen for their energy, personality, and ability to create great content that aligns with the brand.
Each brand varies, but here are some common expectations:
Tagging the brand in posts
Posting regularly with photos or videos in the brand’s gear
Sharing affiliate codes or referral links
Participating in seasonal photoshoots or themed content
Representing the brand positively both online and at competitions or conventions
Some programs are formal (with contracts), while others are casual or short-term campaigns.
To help your dancer catch the attention of these brands:
Polish their Instagram: Make sure Bio/Profile is Concise & Engaging and it introduces your dancer and the profile is ideally public.
Post high-quality dance content: Natural light, fun styling, and confidence go a long way.
Tag brands and use their hashtags: Look up each brand’s hashtags (e.g., #tigerfriday #ohlaladancewearambassador).
Engage with the brands: Like, comment, share, and show genuine interest in the brand’s posts.
Watch for open model calls: Brands post announcements on their stories or feed—turn on post notifications!
Here’s a helpful list of brands to explore if your dancer wants to model:
| Brand | Affiliate Network / Application | Highlights | Tips to Get Noticed |
|---|---|---|---|
| Tiger Friday | Social Media Search (FB, IG, TikTOK |
Edgy, trend-setting, Insta-famous. The ONLY way to be considered is to tag them wearing your Tiger Friday gear on social media. |
Tag them in creative, high-quality photos and reels. Participate in seasonal campaigns. |
| ACA Dancewear | [Instagram Only / DM or Tagging Strategy] |
Bold & Elegant styles, vibrant photoshoots. Look for model calls on IG. |
Use ACA apparel in eye-catching photo sessions. Engage regularly with the brand’s IG. |
| Oh La La Dancewear | Crew Search Details |
Popular with comp dancers and preteens/teens. Annual Crew search in the late months of each year. |
Emphasize personality and performance in photos. Use their branded hashtags. |
| Kandi Kouture | Amassador Program | Glamorous, edgy looks. | Apply on their web page. Tag them in creative, high quality photos and reels wearing their brand. |
| Five Dancewear | IG model searches | Sleek, high-performance sets. Popular with elite dancers. | High-res studio or comp photos and use of branded hashtags like #fivedancewear |
| Jo+Jax | Apply |
Unique, innovative, and comfortable dance and active wear. Great for conventions. |
Professional lookbook-style content and motion-based posts (turns, jumps, etc.). |
Helping your dancer land a modeling opportunity or ambassador role takes patience, consistency, and a little creativity. Encourage them to have fun with the process—it’s not just about the clothes, but about showcasing who they are as an artist.
